THE DIRECT FUSION, DON'T WAIT 9 AM TO GET THE RATINGS

The direct fusion is an app for consulting ratings and monitoring new uses based on data from Bouygues Telecom and SFR set-top boxes.
Access real-time ratings of your linear channels and track the consumption of streaming platforms (SVOD, AVOD, and Replay). This tool has replaced SFR Analytics since July 1, 2023.
Our customers:

The Direct Fusion is a real-time audience consultation and analysis tool created for and with TV publishers and advertising sales houses.

Throughout the day, access all your programme and ad break performance in real time and at a glance. No more time wasted processing data — focus on analysis instead.

Direct Fusion provides a real-time view of programme ratings.

View the performance of your programmes and those of your competitors within a minute of broadcast.

Direct Fusion is the only tool offering daily, minute-by-minute monitoring of total consumption across SVOD, AVOD and Replay platforms.

Analyse TV usage in its entirety.

Direct Fusion enables detailed geographical analyses.

Covering Bouygues Telecom and SFR set-top boxes — nearly 7 million households — Direct Fusion lets you analyse channel performance locally, by department.